Seiso JBeauty

What Does "Seiso (清楚)" Mean in Japanese?

"Seiso" is a Japanese term that translates to "neat," "tidy," or "clean" in English. In a broader sense, it encompasses the idea of purity, simplicity, and elegance. In modern Japanese culture, "seiso" is often used to describe something or someone that embodies these qualities.

Interestingly, the term "seiso" has also taken on a different connotation in modern internet slang, particularly in the context of virtual YouTubers (VTubers). In this context, "seiso" refers to a persona or content that is innocent, wholesome, and endearing. This slang usage has become popular among fans and creators alike, symbolizing a certain charm and appeal.

 

About Seiso JBeauty

Everything from its ingredients to its packaging communicates the simple beauty of Seiso. Pronounced SAY-soh, the brand is focused on enhancing product performance through special patents, advanced formulas, and traditional Japanese methods. Emphasize daily improvement, while focusing only on the essentials, with Seiso JBeauty. Their unique products, 100% made in Japan, feature a patented ceramide complex that mimics the ceramides found naturally in your skin. Lightweight, yet luxurious, Seiso JBeauty offers highly absorbable skincare solutions that provide measurable results and lasting improvements, straight from the islands of Japan.

 

More about Seiso JBeauty

Seiso JBeauty is 100% formulated, packaged, and made in Japan—this includes their powerful, patented ceramide complex made from Japanese Koji (a fermented food product). The first of its kind, this revolutionary ceramide complex was observed to transform the appearance of the skin, nurturing clear, plump, “mochi skin”.

 

Combined with the best American skin care methods as well as a mixture of traditional and state-of-the-art Japanese Beauty skincare methods, the Seiso JBeauty collection presents a nurturing “less is more” approach to wellness. An approach that is designed and proven to stand the tests of time, just like the skin it goes on.

 

Skincare Inspired By Japanese Philosophy

Seiso was inspired to create their skincare line after the Japanese “5S” philosophy, which emphasizes daily improvement, clearing away the unnecessary, and focusing on quality essentials. “Seiso” is the third “S” in this philosophy, meaning “shine” or “purify”.

 

The “5S” Japanese philosophy comes from five Japanese words, often translated to:

• Sort
• Set in order
• Shine
• Standardize
• Sustain

The Importance of Ceramides

Ceramides are essential for healthy skin, forming the network of lipids that are responsible for how our skin looks and feels. Ceramides are fatty acids that make up about 50 percent of your skin’s natural outer layer, holding in vital resources like moisture, and creating a protective barrier to harsh environmental stressors.

 

Unfortunately, by the age of 30, most people have lost about 40 percent of the ceramides in their skin, and ceramide production continues to drop dramatically as we age. Ceramide loss can lead to dryness, dullness, and the loss of a healthy, youthful “glow”. By replenishing your skin with long-chain ceramides, you will improve your skin’s barrier function and fill in the gaps where ceramides have depleted.

 

The Seiso Ceramide Difference

While many skincare companies have begun including ceramides in their products, Seiso has developed a patented ceramide complex that mimics the molecular structure of ceramides naturally found in skin. Featuring broad-spectrum ceramides, as well as cholesterol and free fatty acids, Seiso’s unique ceramide complex also contains over 20 long-chain ceramides not found in any other products.

 

Extracted from the revered fermented food product, Koji, long-chain ceramides can penetrate into the deepest passages of your skin’s lipid network to fill in wherever ceramides are depleted. Koji has long been cherished in Japan for its health benefits, and is also a source of kojic acid, which brightens skin.

 

Skincare Minimalism

Seiso’s JBeauty collection focuses on just four products, simplifying your skincare routine down to only the essentials.

• Fuwafuwa Foaming Cleanser: A cloud-like cleanser that gently dissolves impurities while cradling cells in moisture. Massage 1 or 2 pumps into the skin for 30 seconds, and repeat if wearing makeup or sunscreen.
   
• Seiso JBeauty Pure Ceramide Concentrate: This emulsion contains the purest concentration of Seiso’s patented CeraKari-20 ceramide complex, which helps improve hydration, reduce inflammation, and repairs your skin's natural barrier. Apply 3-5 drops on damp skin.
   
• Seiso JBeauty Ceramide Moisture Milk: Condition your skin with this weightless moisturizer that softens lines and leaves skin “lit from within”. Apply 2-3 pumps after applying Pure Ceramide concentrate to prep skin for its final layer of hydration.
   
• Ceramide Water Velvet Cream: Two different weights of hyaluronic acid to plump the skin and seal in moisture. Apply a pearl-sized amount as a final layer to hydrate and nourish your skin at the end of your skincare routine.

Available for the first time as a set, rediscover the simple path to healthy skin through Seiso’s time honored Japanese beauty secrets, and nourish yourself with an approach that is proven to stand the tests of time, just like the skin it goes on.