achieved from the inside out.
HOLISTIC
RITUALS
We believe that practicing mindful beauty rituals in the process of experiencing self-care is an act of selflove; a conscious connection with self that brings harmony from a beautiful balance between mind, body and soul.
JAPANESE
WISDOM
The profound understanding & respect for nature in Japanese culture teaches us to create beauty and value imperfection. Sage words from great thinkers of the past can help ground us.
HARMONIOUS
DUALITY
Both Shikō & Japanese culture itself exist within the constant theme of INYO, we source and curate products from a sea of alternatives to share remedies that are born from ancient traditions and imbued with modern technology.
CONSCIOUS
SIMPLICITY
Harness the power of natural products utilizing simplified time effective skincare techniques, with the long term goal on overall skin health. Each step of our beauty ritual is composed with intent yet simple enough to fit in our busy life.
Story

We believe beautiful skin is achieved from the inside out. And while we treat skin care as an art form, skin care itself does not need to be complex or invasive. We believe in living life—and caring for skin—simply, mindfully, holistically and respectfully.
We are here to guide, educate, enlighten and help you take good care.
We are here to honor yourself, honor you skin.
Beauty
Simply put, Japanese Beauty is the product of simplicity and wisdom. It is the understanding that skin is meant to be honored, and that complexion is a reflection of health from the inside out.
Japanese Beauty is a ritual of respect; to protect your skin today and prepare it for the many years ahead. We believe self-care is the ultimate form of self-respect, and seek to inspire you to honor yourself and honor your skin.

of yourself, not just your skin. We curate & launch new
products to deliver with highest quality and efficacy in mind.




Personalize your skin ritual with our experts’
recommendations, advice and J-Beauty secrets.
ASK OUR EXPERTS