Face Serums

What exactly is a face serum?

If you’re looking to take your skincare routine to the next level, face serums offer the highest concentration of active ingredients out of all of our skincare products. Lightweight serums absorb quickly into your skin and come in a variety of formulations designed to address every skin problem, including:

• Discoloration
• Dullness
• Uneven skin tone
• Age spots
• Blemishes
• Fine lines
• Wrinkles
• Hyperpigmentation

Because serums are so lightweight, they can deliver their potent ingredients to your skin quickly. And because they’re so highly concentrated, you only need to use a small amount, and should see results relatively quickly after you begin using one.

At what age should I be using a face serum?

Most skincare experts agree that you should begin your skincare routine in your early 20’s to maximize effectiveness. But there’s no such thing as starting too late, and with highly effective serums, you should begin to see results soon after you start using them, no matter what age you begin adding them to your skincare ritual.

Serums feature smaller molecular structures than other skincare products, enabling a high concentration of ingredients and making them ideal for targeting fine lines and wrinkles. In fact, face serums are widely considered one of the most effective anti-aging products on the market today.

What's the difference between a face serum and a cream?

Serums get down to the essence of specific skin care issues by leaving out occlusive moisturizing ingredients. That means fewer thick, heavy ingredients like oils, or lubricating agents.

What’s left is super-efficient concentrated drops. While creams and moisturizers create a barrier on your skin to lock in moisture, they can also lock out active ingredients that repair damage. Serums work without these hindrances, allowing them to penetrate your skin efficiently and quickly.  We provide an in-depth guide to the differences between serums and other facial products on our blog.

How often should I be using a face serum?

Most of our serums are designed to be used once a day, although some of them work best when applied in the morning and at night. No matter what time of day you use them, serums should always be used after cleansing.

With your face cleansed of oils and dirt, your serum can get to work fast, addressing specific issues such as dullness, acne, fine lines, or discoloration. Finish off your skincare routine with a moisturizer or face cream to seal in the serum and maximize its healing properties.

No matter what type of skin you have, the Shiko Beauty Collective offers a face serum designed to target your specific needs. If you aren’t sure where to begin, take our personalized skin care quiz to find the perfect serum to balance and nourish your skin today.