Expert Advice
The Power of Placenta in Japanese Skincare
The Power of Placenta in Japanese Skincare It might surprise some, but placenta has been used in traditional Japanese medicine for centuries and is believed to have numerous benefits for the skin. It’s only those ingredients that are rooted in tra...
Expert Advice
Top 5 Japanese Anti-Aging Creams in 2025
Updated: July 2025 Age is an inevitable part of life. At Shikō Beauty, we embrace aging as a natu...
Expert Advice
The Top Five J-Beauty Face Serums of 2025
Japanese beauty is synonymous with flawless, age-defying skin. It's a beauty philosophy deeply ro...
Expert Advice
Why Everyone’s Talking About Serum Toners (and How to Use Them)
In recent years, the skincare world has witnessed the meteoric rise of a hybrid product: the seru...
Expert Advice
What is the Fermentation Skincare Trend and How Does it Work?
In the ever-evolving world of skincare, a new wave of innovation has emerged that harnesses the p...
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Preservatives vs. Non-Preservatives in Skincare Products: What You Need to Know
In the skincare world, ingredient transparency and formulation integrity are more important than ...
Expert Advice
Kyoko's Pick: Fermented Skincare Rituals for Glowing Skin
- KYOKO, Director of Education & Expert Esthetician Fermented Skincare: A time-honored Japan...
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Benefits of Ceramides in Skincare
Along with protecting, repairing, and hydrating, ceramides are literally the glue that helps keep...
Expert Advice
Winter Japanese Beauty Skincare Tips from Kyoko Getz
I love winter! To me, it is a season of beautiful crisp air, holidays and illuminations, but I kn...
Expert Advice
Kyoko's Pick: Get Bright & Clear Holiday Skin Instantly!
- KYOKO, Director of Education & Expert Esthetician