Shiko's Blog
Cherry Blossom Season: Why Japanese Culture Embraces Sakura
When spring arrives in Japan, there’s just one thing on people's minds: cherry blossom season. Here’s why sakura in Japanese culture is so important.
Learn more
warew: the Essence of Japanese Skincare
What makes a truly exceptional Japanese beauty brand?
Learn more
What is Japanese Beauty?
Embracing natural simplicity and finding beauty in small, everyday rituals is the essence of what Japanese beauty is. Here's how those foundational elements have defined J-Beauty for Shikō Beauty Collective.
Learn more
