In a successful J-Beauty routine, we often refer to the Japanese word Teinei (translated to “with care and politeness”) as the basic rule for careful daily skincare. Choosing products that are extra-gentle not only reduce classic signs of irritation like redness and inflammation; they keep skin healthier over time! Teinei not only applies to the products we use, but also simple techniques we can adopt to keep our skin looking and feeling its absolute best.





