The Quintessential J-Beauty Brand
What makes a truly exceptional Japanese beauty brand? Certainly, a focus on natural ingredients is one important feature. A dedication to Japanese aesthetics and culture is another. Embracing innovation, honing the art of one’s craft, taking a mindful and holistic approach to self-care—these are all significant J-Beauty brand attributes as well. And while most J-Beauty brands have some combination of these essential ideals, there is one brand Shikō Beauty Collective considers as the quintessential J-Beauty brand—one that perfectly embodies all Japanese beauty ideals, not only within the culture or industry, but as a reflection of Shikō’s own ethos. That brand is warew.



 
           
           
           
           
           
           
           
          


