After years of enduring lengthy, time-consuming 10+-step skincare regimens, J-Beauty is a breath of fresh air. Whether you’re simply curious about Japanese skincare (or J-Beauty for short), or are looking to streamline your own skincare routine, this article is a great place to start. In this post, we’ll talk about the two most important aspects of J-Beauty, the art of the ritual and simplicity, then we’ll go into each step of the skincare process recommended. We’ll highlight our favorite Shiko Beauty products, which are expertly curated for the best possible results for more youthful looking, glowing skin.
J-Beauty is about self-care, not an obligation, Shiko Beauty expert Hinako Sugioka, Cosmetics Marketing and Product Development notes. A J-Beauty skincare routine is a skincare ritual that makes you feel zen and inspires you to want to do it to stimulate the five senses, she adds. “Japan has the highest life expectancy of any country—Japanese people dedicate their time and soul each day to wellness,” Sugioka explains. The Japanese take tremendous care of their health and lifestyle, as well as their skin. “That’s our holistic approach already embedded in daily life,” she says.
Shiko Beauty offers a J-Beauty regimen that’s different from U.S.-based beauty brands and also from K-Beauty. It’s approachable beauty that’s “to you from Japan,” says Sugioka. Shiko Beauty offers simple, easy-to-incorporate skincare regimens that involve just a few steps and beautiful, curated products featuring potent ingredients to help your skin look its very best.