J-Beauty Ritual Guide

Shikō’s epicenter for Japanese skincare, ingredient discoveries & all things wellness.

J-Beauty Ritual Guide

Shikō’s epicenter for Japanese skincare, ingredient discoveries & all things wellness.

Why Everyone’s Talking About Serum Toners (and How to Use Them)

Expert Advice

Why Everyone’s Talking About Serum Toners (and How to Use Them)

In recent years, the skincare world has witnessed the meteoric rise of a hybrid product: the serum toner. Combining the hydrating, pH-balancing properties of traditional toners with the potent actives found in serums, serum toners offer a streamli...

Jun 12 2025
Read More
What is the Fermentation Skincare Trend and How Does it Work?

Expert Advice

What is the Fermentation Skincare Trend and How Does it Work?

In the ever-evolving world of skincare, a new wave of innovation has emerged that harnesses the p...

Jun 4 2025
Read & Shop
Preservatives vs. Non-Preservatives in Skincare Products: What You Need to Know

Expert Advice

Preservatives vs. Non-Preservatives in Skincare Products: What You Need to Know

In the skincare world, ingredient transparency and formulation integrity are more important than ...

Jun 2 2025
Read & Shop
Kyoko's Pick: Fermented Skincare Rituals for Glowing Skin

Expert Advice

Kyoko's Pick: Fermented Skincare Rituals for Glowing Skin

- KYOKO, Director of Education & Expert Esthetician Fermented Skincare: A time-honored Japan...

Apr 15 2025
Read & Shop
Benefits of Ceramides in Skincare

Expert Advice

Benefits of Ceramides in Skincare

Along with protecting, repairing, and hydrating, ceramides are literally the glue that helps keep...

Mar 12 2025 - 6 min read
Read & Shop
Winter Japanese Beauty Skincare Tips from Kyoko Getz

Expert Advice

Winter Japanese Beauty Skincare Tips from Kyoko Getz

I love winter! To me, it is a season of beautiful crisp air, holidays and illuminations, but I kn...

Jan 17 2025
Read & Shop
Kyoko's Pick: Get Bright & Clear Holiday Skin Instantly!

Expert Advice

Kyoko's Pick: Get Bright & Clear Holiday Skin Instantly!

- KYOKO, Director of Education & Expert Esthetician

Dec 11 2024 - 2 min read
Read & Shop
Kyoko’s Pick: Steps for a Lifted Jawline and De-Puffing Your Eyes!

Expert Advice

Kyoko’s Pick: Steps for a Lifted Jawline and De-Puffing Your Eyes!

- KYOKO, Director of Education & Expert Esthetician

Oct 22 2024 - 2 min read
Read & Shop
What is an Emulsion, and How Are They Used in Japanese Beauty Skincare?

Expert Advice

What is an Emulsion, and How Are They Used in Japanese Beauty Skincare?

Japanese beauty and skincare products have earned a revered reputation for their high-quality ing...

Oct 18 2024 - 5 min read
Read & Shop
Anti-Inflammation Skincare Guide: What Works & What Doesn’t

Expert Advice

Anti-Inflammation Skincare Guide: What Works & What Doesn’t

In recent years, anti-inflammation skincare has become a central focus for many individuals seeki...

Oct 11 2024 - 5 min read
Read & Shop