J-Beauty Ritual Guide

Shikō’s epicenter for Japanese skincare, ingredient discoveries & all things wellness.

J-Beauty Ritual Guide

Shikō’s epicenter for Japanese skincare, ingredient discoveries & all things wellness.

Using wabi-sabi and Flawed Beauty Ideals to Shape Your Skincare

Culture

Using wabi-sabi and Flawed Beauty Ideals to Shape Your Skincare

Embracing imperfection as the epitome of real beauty might seem counterintuitive to everything you've learned about skincare, but this is one of the major tenets of J-Beauty. Here's how this ideal can change your skincare routine for the better.

Aug 25 2021 - 5 min read
Read More
Why Japanese Beauty Uses Fermented Skincare Products

Culture

Why Japanese Beauty Uses Fermented Skincare Products

Fermented foods are a nutrition-packed addition to your diet, but did you know there are also ton...

Aug 12 2021 - 6 min read
Read & Shop
5 Tenets of Japanese Culture That Have Influenced Modern Holistic Beauty

Culture

5 Tenets of Japanese Culture That Have Influenced Modern Holistic Beauty

While J-Beauty ideals might seem new and trendy, Japan's relationship with self-care is as old an...

Apr 21 2021 - 5 min read
Read & Shop
Cherry Blossom Season: Why Japanese Culture Embraces Sakura

Culture

Cherry Blossom Season: Why Japanese Culture Embraces Sakura

When spring arrives in Japan, there’s just one thing on people's minds: cherry blossom season. H...

Apr 6 2021 - 6 min read
Read & Shop
What is Japanese Beauty?

Culture

What is Japanese Beauty?

Embracing natural simplicity and finding beauty in small, everyday rituals is the essence of what...

Feb 17 2021 - 3 min read
Read & Shop