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5 Tenets of Japanese Culture That Have Influenced Modern Holistic Beauty

About Japan's Beauty Influences on Holistic Wellness

In 1639, Japan enacted a policy of sakoku, or “closed country”, which strictly limited trade and relations with the rest of the world. It remained isolated for 215 years, during which time Japanese art and pottery became rare, highly sought-after luxuries in the west. In the 19th century, when sakoku ended and trade resumed, interest for all things Japanese intensified—so much so that the French coined the term Japonisme to describe the influx of Japanese culture and its influence on western arts.


Today, Japanese culture is experiencing a new wave of western popularity in the form of its ideals regarding beauty and wellness. Japan has one of the highest life expectancies in the world, making its culture a focus of health-conscious people everywhere. But much of what gets picked up in the media are fragments which barely scratch the surface of Japan’s centuries-old wisdom and practices; in fact, much of it has little to do with what holistic beauty truly represents at all. The truth is that Japan’s relationship with holistic wellness has roots that run deep.

This relationship is connected to the concept of ikigai, or finding one's purpose in life. In Japan, it's understood that ikigai doesn't come consciously; it's slowly revealed over time, in meaningful moments of self-reflection that shape a person into their full potential. While the pathway to ikigai varies from person to person, it’s essentially influenced by five tenets, which touch Japanese culture in all its forms and provide a roadmap for personal evolution. These same tenets apply to transformational self-care and serve as the foundational principles that have shaped our perspective of holistic beauty today:

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Tenet 1: Look to Nature

In Japan, nature provides everything you need for physical and spiritual wellness. In terms of J-beauty, we often think of this as a focus on ingredients. Premier J-Beauty brands, like warew, for example,  know that quality ingredients are essential for effective, nourishing self-care—that’s why selecting the best natural ingredients is such a priority. However, while nature does provide remedies that can soothe, heal, or nourish your body, the very act of being in nature is also good for you. Shinrin-yoku, or “forest bathing”, involves immersing oneself in nature and experiencing it with all the senses.

This communion requires a slow pace that calms the mind, and inspires feelings of renewal and clarity in body and spirit. Onsen culture also promotes this idea of total body healing. Not only do natural hot-springs have therapeutic waters rich in beneficial minerals, they are also centerpieces of natural beauty whose peaceful settings create an immersive, serene environment for relaxation and reflection—treating the mental and physical all at once, which is the ultimate in self-care. 

These five cultural tenets create moments and pathways for the clarity and self-reflection that fuels holistic wellness. It's this comprehensive, conscientious care of your total self that ultimately helps you realize your purpose so you can pay it forward in everything you do. That's the power and potential of holistic beauty—an open secret which Japanese people have known for centuries. 

And now we’re pleased to share that you know it, too.